Mothership

A holistic lifestyle platform in Sweden—discover and list events, retreats, and treatments, with practitioner profiles, booking, and community.

https://mothership.se

Engagement: August 2025 – present

Mothership positions itself as “your guide to conscious living” (din guide till medvetet livande): a discovery and marketplace layer for holistic health and spirituality in Sweden. The public site promotes holistic events, retreats, 1:1 sessions, and courses, and helps visitors search across categories like Event, Retreat, 1:1 sessions, and Courses.

For seekers & community

Discovery: Content is framed as Sweden’s largest holistic search guide (Sveriges största holistiska sökguide)—surfacing practitioners, experiences, and treatments for the right audience.
Editorial & social: The site highlights popular picks, tips, guides to experiences and treatments, and community-driven tips & reviews.
Newsletter (“Kärleksbrev”): A signup funnel for holistic news, offers (including partner promos such as discounts in shop Alltet), and launch announcements.
Coming soon — Mothership Conscious Club: Teased as a 2026 community hub for consciousness, holistic health, spirituality, and inner development, with a waitlist.

For practitioners & businesses

Marketing copy emphasizes a free business profile in about two minutes, with:

A single place for profile, services, events, and retreats
Booking and payment tooling (described as smooth / simple)
No monthly fee and no lock-in (ingen månadsbetalning, ingen bindningstid)
Option to be visible without running a standalone website (slipp egen hemsida)
CTA paths such as “Bli synlig på 3 minuter” (be visible in ~3 minutes)

Featured on-site moments (examples)

Live Q&A streams (e.g. Instagram) with holistic experts
Spotlight events (e.g. The Temple, collaborations like Soul Nights × Alltet)
Rating and list-building around experiences