Projects

Livskraft Apothecary

Swedish-led friskvård site for medication review and integrative health—second opinion, services, shop, and clear client journey in React.

https://livskraft.eu/

Engagement: June 2025 – present

Overview

Livskraft Apothecary is a Swedish-language marketing and client site for Eunice, a licensed pharmacist focused on läkemedelsgranskning (medication review) and integrativ hälsa. The brand presents Livskraft as a bridge between pharmacy, conventional care, and natural support.

The site is built with JavaScript, React.js, CSS, and SEO optimization in mind.

Positioning & UX

  • Hero message: “Tänk dig en egen husapotekare – en advokat för din hälsa” (Imagine your own house apothecary—an advocate for your health).
  • Visitor prompts: Uncertainty about whether medicines fit you; unclear symptoms or side effects; interest in natural support and reducing reliance on current medication where appropriate.
  • Primary CTA: “Få en Second Opinion” leading to a structured intake form (Google Form on the live site).
  • IA: Top navigation includes Om Livskraft, Tjänster, Butik, FAQ, Kontakt—aligned with a consultancy + shop model.
  • Trust: Klientröster (testimonials) and Personen bakom Livskraft with Eunice’s credentials and boundary-setting (referral when outside scope).

Mission in plain terms

Livskraft offers friskvård-oriented guidance: help clients understand their medication, reduce unnecessary burden, surface hidden risks, and support the body with appropriate natural approaches—always within professional scope.

My role

I designed and developed the site end to end (as credited on the live site). I own layout, components, responsiveness, and integration of forms and content blocks with the brand’s visual direction—minimal, typographic, and centered around the central illustration and messaging.

Tech stack

JavaScript · React.js · CSS · SEO optimization